Pochet desires luxurious glass to go hand in hand with recycling

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The Pochet Group, in partnership with L’Oréal, has produced a fragrance bottle containing 10% of top quality recycled glass for Viktor & Rolf. The goal is to supply a degree of brightness and transparency corresponding to that of a conventional Courval Pochet bottle. The concept behind SEVA, the brand new glass idea developed by the Pochet Group is to make use of post-consumer fragrance bottles to present beginning to new fragrance bottles. SEVA stands for Resolution Ecoresponsable, Imaginative and prescient d’Avenir, French for (…)


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Mayra Ortiz

Hi! I’m Mayra, an Advertising graduate and the creator of Acne&SkinRemdies Blog, I love dogs and travel to live wonderful experiences
Mayra Ortiz

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